Master the Full-Funnel Customer Journey
Learners Persona
For Marketing professionals looking to;
- Master practical use of the most common Email marketing tech stacks used at startups and enterprise level.
- Looking to master how to drive multi-channel user retention at scale using practical onboarding and engagement strategies across email, SMS and push notifications.
- Transition into lifecycle marketing roles globally
- Moving into marketing roles in Europe or North America as an immigrant
Prerequisites
- Basic knowledge of email marketing and tech like newsletters, email campaigns , CTR
- 3+ years marketing experience in product marketing, digital marketing, email marketing etc
- Transitioning into lifecycle marketing roles
What you'll learn
How you will learn
100% Virtual Session
Learn through virtual live sessions with industry experts and catch up anytime with recorded sessions.
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Resource Kit
Access job-aid resources like templates, cheat sheets, and toolkits to support your learning beyond the sessions.
Post Program Support
Stay supported even after graduation with career guidance, mentorship, and access to our growing alumni community.
Curriculum
In this topic, you will learn how to design and implement email onboarding strategies that maximize early user value through strategic sequencing, segmentation, and behavioral triggers.
Learning Outcomes
- Build comprehensive onboarding funnels that guide users through key activation milestones and drive early product adoption
- Implement segmentation strategies based on user behavior, demographics, and engagement patterns to personalize onboarding experiences
- Design behavioral trigger systems that automatically adjust email cadence and content based on user actions and engagement levels
In this topic, you will learn how to learn email technology, deliverability optimization, and A/B testing methodologies to drive engagement at scale while maintaining high inbox placement rates.
Learning Outcomes
- Implement A/B testing frameworks that go beyond subject lines to test send times, content variations, and engagement sequences
- Diagnose and resolve deliverability issues using technical tools and industry best practices to maintain high inbox placement rates
- Build scalable engagement campaigns that adapt content and frequency based on individual user engagement patterns and preferences
In this topic, you will learn how to build data-driven automation workflows that identify at-risk users early and deploy targeted interventions to prevent churn and maximize customer lifetime value.
Learning Outcomes
- Create predictive churn models using behavioral data and engagement patterns to identify at-risk users before they disengage
- Design automated intervention sequences that re-engage users through value reinforcement, feature education, and strategic incentives
- Implement multi-trigger automation systems that respond to various churn signals and user behaviors with appropriate messaging and timing
In this topic, you will learn how to organise comprehensive multi-channel reactivation campaigns and develop ROI measurement frameworks that demonstrate email marketing’s strategic business impact to executive stakeholders.
Learning Outcomes
- Organise multi-channel campaigns that coordinate email, SMS, and push notifications for maximum reactivation impact
- Build comprehensive ROI measurement systems that track direct revenue, lifetime value impact, and strategic business outcomes
- Present data-driven business cases to executive stakeholders with clear ROI justification and strategic recommendations
Where our Facilitators work
Learn live with industry experts
Ayeni, Wole Dapo
Senior Technical Product Manager
Chiedozie Ike
Lifecycle Marketing Expert
Precious Dahunsi
Product Marketing Expert for SaaS Products
Princewill Akuma
Marketing Leader
Ebuka Chidube
Growth and Digital Marketing Expert
Bukayo Ewuoso
Performance Marketing Expert
Oluwole Adeosun
Performance Marketing Expert
Oluwapelumi Oyetimehin
Marketing Leader
Olumide Adaramoye
Lifecycle Marketing Expert
Everest Nwaigwe
Data Driven Marketing Expert
Key Stats
Related Jobs
Access vetted top-paying jobs as a Treford Alumni
Alumni Reviews
Projects from Previous Cohort
Success Metrics
Program KPIs
-
💼 Job promotion rate within 6 months:
25%
-
🎉Average skill assessment improvement:
60+ points
-
💸 Salary increase within 12 months:
15% average
-
😍 Alumni referral rate:
40%
Participant Outcomes
-
🔥 Completion rate
90%
-
🥳 Satisfaction score
85%
-
👏🏾 Implement learnings within 30 days
75%
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🎯 50% achieve measurable ROI improvement
within 90 days
FAQs
Mid-to-senior marketing professionals with 3.5-10 years of experience who already know email marketing basics and want to master advanced strategies, technology, and ROI optimization.
The program runs for 4 weeks, with weekly intensive sessions of 3-4 hours combining theory, practical exercises, and self-practice.
Week 1: Email architecture & onboarding optimization
Week 2: Technical email mastery & engagement scaling
Week 3: Automated churn prevention & retention
Week 4: Multi-channel reactivation & ROI measurement
Yes! You’ll engage in real-world projects, live cohort feedback, and practical implementations across each week.
Yes, upon completing the program and assessments, you’ll earn the “Advanced Email Marketing ” certification plus a portfolio of your implemented campaigns.
You’ll work with platforms like Engage, Customer.io, HubSpot, PostHog, GlockApps, Termii, Google Firebase, Canva, and more.
Industry-specific applications include SaaS, FinTech, EdTech, and HealthTech, ensuring practical relevance across sectors.
Through weekly practical projects, live presentations, technical execution accuracy, and active participation in peer feedback sessions.
You’ll get daily Q&A support, access to a private cohort community, templates, resource libraries, and even 30 days of post-program support.
The program equips you with advanced skills worth over $10,000 in salary potential, saves you significant time with ready-to-use templates, and boosts your ability to present strategic insights to executives.
Participants typically achieve a 25% improvement in email engagement rates, a 15-30% reduction in churn, and at least a 3:1 ROI on reactivation campaigns.
Visit our website, complete your registration, and secure your spot in the next cohort to elevate your email marketing expertise!
First Session Starts
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