Build Confidence for mid to senior-level product management roles globally
Where our alumni work
Learners Persona
- Early-stage product managers with 3+ years experience looking to move into mid-level roles
- First-time founders looking to build their product development and strategy skills
- Relocating as a PM to Europe and North American Companies (startups or scale-ups)
- Product managers looking to improve their product strategy skills for senior PM roles.
Prerequisites
- Managed or built one or two products in B2B, B2C, SaaS companies
- Worked as a PM for at least three years (this is not a program for PMs with zero experience )
What you'll learn
How you will learn
100% Virtual Session
Learn through virtual live sessions with industry experts and catch up anytime with recorded sessions.
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Resource Kit
Access job-aid resources like templates, cheat sheets, and toolkits to support your learning beyond the sessions.
Post Program Support
Stay supported even after graduation with career guidance, mentorship, and access to our growing alumni community.
Curriculum
In this topic, you will learn user research by developing empathy-driven research skills that translate user insights into strategic product decisions through both qualitative and quantitative methods.
Learning Outcomes
- Conduct comprehensive user interviews and design effective surveys for different user segments
- Analyze qualitative and quantitative user feedback to identify actionable opportunities and pain points
- Integrate AI workflows to optimize research processes and insight generation
In this topic, you will learn to develop market research expertise to identify competitive advantages, market gaps, and strategic opportunities using both traditional research methods and AI-powered analysis tools.
Learning Outcomes
- Execute comprehensive competitor analysis and market trend identification using multiple research methods
- Apply Opportunity Solution Trees to map market opportunities to user problems
- Leverage AI tools for efficient market research and competitive intelligence gathering
In this topic, you will learn to craft compelling product visions and comprehensive strategies that align user needs with business objectives, including positioning, pricing, and pivot strategies.
Learning Outcomes
- Develop clear product vision statements and strategic frameworks aligned with business goals
- Create low-fidelity prototypes using AI tools and iterate based on user feedback
- Design comprehensive product strategy documents including positioning, pricing, and pivot planning
In this topic, you will learn to transform strategic vision into actionable roadmaps using advanced prioritization frameworks, balancing stakeholder demands while maximizing ROI and impact.
Learning Outcomes
- Create comprehensive product roadmaps that align vision, customer feedback, and business goals
- Apply multiple prioritization frameworks (RICE, MoSCoW, Value vs Effort) with justification
- Integrate AI tools for roadmap optimization and stakeholder communication
In this topic, you will learn the art of leading diverse teams through Agile methodologies, stakeholder management, and conflict resolution while maintaining product focus and team alignment.
Learning Outcomes
- Facilitate effective Agile ceremonies with engineering, design, QA, and DevOps teams
- Communicate strategically with Marketing, Customer Success, Finance, and Legal teams
- Resolve conflicts using structured techniques and RACI frameworks for clear accountability
In this topic, you will learn to develop analytics skills to measure product success, design experiments, and make data-informed decisions that drive continuous product improvement.
Learning Outcomes
- Define and implement comprehensive analytics tracking with proper documentation
- Design and execute A/B tests with statistical significance understanding
- Analyze product metrics to identify root causes and formulate testable hypotheses
In this topic, you will learn to build essential technical fluency to collaborate effectively with engineering teams, understand system architecture, and make informed technical trade-off decisions.
Learning Outcomes
- Explain software development lifecycle (SDLC) and system architecture principles
- Communicate technical trade-offs and requirements with engineering teams effectively
- Understand API functionality, database systems, and security considerations for product decisions
In this topic, you will learn end-to-end product launch execution from go-to-market strategy development to post-launch optimization, including release management and performance measurement.
Learning Outcomes
- Develop comprehensive go-to-market plans with audience targeting and messaging strategies
- Coordinate cross-functional launch teams and define clear acceptance criteria
- Execute product releases with proper documentation and measure launch performance metrics
In this topic, you will learn to build a compelling product management portfolio and master interview techniques to advance your career with quantified achievements and strategic storytelling.
Learning Outcomes
- Structure and format a professional PM portfolio with quantified results and impactful projects
- Master product management interview frameworks and question response strategies
- Customize portfolio presentation for specific opportunities using storytelling and visual aids
Where our Facilitators work
Learn live with industry experts
Chiedozie Ike
Lifecycle Marketing Expert
Precious Dahunsi
Product Marketing Expert for SaaS Products
Princewill Akuma
Marketing Leader
Ebuka Chidube
Growth and Digital Marketing Expert
Bukayo Ewuoso
Performance Marketing Expert
Oluwole Adeosun
Performance Marketing Expert
Oluwapelumi Oyetimehin
Marketing Leader
Olumide Adaramoye
Lifecycle Marketing Expert
Everest Nwaigwe
Data Driven Marketing Expert
Seun Adeola
Growth Leader & Operator
Key Stats
Alumni Reviews
Projects from Previous Cohort
Success Metrics
Program KPIs
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💼 Job promotion rate within 6 months:
25%
-
🎉Average skill assessment improvement:
60+ points
-
💸 Salary increase within 12 months:
15% average
-
😍 Alumni referral rate:
40%
Participant Outcomes
-
🔥 Completion rate
90%
-
🥳 Satisfaction score
85%
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👏🏾 Implement learnings within 30 days
75%
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🎯 50% achieve measurable ROI improvement
within 90 days
FAQs
This program is for you if,
- You’re a mid level Product Manager looking to move up the career ladder
- You’re a mid level professional who has (2 – 5) years of experience looking to pivot to a product role and are seeking product leadership expertise.
Yes, it’s built for working professionals. Each week, you’ll join a live workshop, access on-demand video modules, and engage in peer discussions, case studies, and hands-on activities. Expect around 6–10 hours of commitment per week, with flexibility to learn on your own schedule
Yes, you’ll earn a verifiable certificate upon successful completion of the program
Throughout the program, you’ll work with a curated set of industry-standard tools that reflect how modern product teams operate. These include Miro, Trello, Google Trends and more.
Absolutely. You’ll complete both individual and team-based projects throughout the program, all of which can be added to your portfolio to demonstrate your skills and hands-on experience.
You’ll be able to guide the development and launch of digital products with strategic clarity, confidently lead product teams, and apply hands-on PM expertise from day one.
Thank you for your interest, we would be delighted to answer any questions. Please email [email protected] or drop a message via WhatsApp.
Absolutely! Our intimate cohort sizes means you will enjoy one-on-one time with facilitators, plenty of interactive moments to ask questions and thoughtful review of your work. You’ll also learn from fellow participants’ insights making every session a rich and collaborative experience.
First Session Starts
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