- Customer Lifecycle Marketing Program
Turn User Data Into Lasting Customer Loyalty and Growth
Learners Persona
For Marketing professionals looking to;
- Move beyond acquisition and build strategies that keep customers engaged and coming back
- Master practical use of the most common Email marketing tech stacks used at startups and enterprise level.
- Run engagement campaigns and own the retention number.
- Drive multi-channel user retention at scale using practical onboarding and engagement strategies across email, SMS and push notifications.
- Transition into lifecycle marketing roles globally
Prerequisites
- Basic knowledge of email marketing and tech stacks
- 1+ years of marketing experience in product marketing, digital marketing, email marketing, etc
- Transitioning into lifecycle marketing roles
- Prior lifecycle or CRM-specific experience isn’t required, but nice to have
What you'll learn
How you will learn
100% Virtual Session
Learn through virtual live sessions with industry experts and catch up anytime with recorded sessions.
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Resource Kit
Access job-aid resources like templates, cheat sheets, and toolkits to support your learning beyond the sessions.
Post Program Support
Stay supported even after graduation with access to growing alumni community.
Curriculum
Description: Understand the customer lifecycle, identify opportunities, and build a customer journey that highlights where lifecycle marketing can create the most impact.
Learning Objectives:
- What Customer Lifecycle Marketing (CLM) is
- The role of CLM in growth and retention
- Mapping the customer journey
- Understanding lifecycle stages (Acquisition, Activation, Retention, Revenue, Referral)
- Identifying customer pain points, drop-off points and opportunities
- Prioritising lifecycle opportunities
Case Study: How a lifecycle team at a high-growth company decides what not to work on, and why saying no is one of the most valuable audit skills.
What You’ll Build:
- A Customer Lifecycle Audit Framework
- A Customer Journey Map
- A prioritised Lifecycle Opportunity Matrix
Description: Build a segmentation strategy that enables personalised lifecycle marketing and defines the right audience for every campaign.
Learning Objectives:
- Customer segmentation fundamentals
- Behavioural vs demographic segmentation
- Event-based segmentation
- RFM analysis (Recency, Frequency, Monetary)
- Defining lifecycle audiences
- Building a lifecycle marketing strategy
- Prioritising lifecycle initiatives
Case Study: Segmentation at scale, how a high-volume company decides which of millions of users see which message, and where segmentation models tend to break.
What You’ll Build:
- A Segmentation Framework
- An Audience Strategy
- A Lifecycle Campaign Matrix
Description: Design lifecycle programs that improve activation, retention, customer value and advocacy.
Learning Objectives:
- Welcome and onboarding flows
- Activation campaigns
- Retention campaigns
- Win-back campaigns
- Loyalty and referral programs
- Automation principles and workflow design
- Channel selection (Email, Push, SMS, In-App)
Case Study: A real win-back flow end-to-end, including the audience logic, message sequence, automation build, and results.
What You’ll Build:
- A Welcome Journey
- An Activation Journey
- A Retention Journey
- A Win-back Journey
- A Loyalty & Referral Journey
- An Automation Workflow Blueprint
Description: Measure lifecycle performance, optimise campaigns, and build reporting frameworks that demonstrate business impact.
Learning Objectives:
- Key CLM metrics and KPIs
- Measuring campaign effectiveness
- LTV, retention and churn
- Incrementality and attribution
- A/B testing and experimentation
- Reporting and stakeholder communication
- Common mistakes and best practices
- Real-world execution and case studies
Case Study: How lifecycle reports up in a high-growth company, the dashboard leadership sees, and the numbers that justify the team’s budget.
What You’ll Build:
- A Lifecycle Measurement Framework
- An Experimentation Plan
- A CLM Reporting Framework
- An Optimisation Roadmap
Description: Present the complete lifecycle strategy built across the program, audit through measurement plan, and get live feedback in front of the cohort.
What Happens:
- Participants present their case study projects as a full lifecycle strategy
- Facilitators give live, constructive feedback on each build
- The cohort watches every presentation, since the critique of someone else’s work is often where your own blind spots surface
- You leave the program with a portfolio of lifecycle diagnosis ran on a business, and what you’d do to fix
Where our Facilitators work
Learn live with industry experts
Imran Adam
GTM Engineer
Oyinlola Akindele
Marketing Operations Manager
Bolaji Anifowose
PMM & GTM Engineer
Neha Gautam
Product Manager
Ayeni, Wole Dapo
Senior Technical Product Manager
Chiedozie Ike
Lifecycle Marketing Expert
Precious Dahunsi
Product Marketing Expert for SaaS Products
Princewill Akuma
Marketing Leader
Ebuka Chidube
Growth and Digital Marketing Expert
Bukayo Ewuoso
Performance Marketing Expert
Key Stats
Related Jobs
Access vetted top-paying jobs as a Treford Alumni
Alumni Reviews
- Kayode OdesanyaProduct Manager, BushaI have been building products for a while but I figured I needed to fill a knowledge gap in strategy and scaling products in the market. The bootcamp curriculum piqued my interest and I enrolled for it. The live product case studies from the facilitators helped me internalise the learning and I could immediately apply them to the product we are building.
- Feyisayo AdekunleContent Marketing BootcampBig shout out to the Temsi x Treford scholarship opportunity and the amazing mentorship journey incorporated in the experience, they were part of what brought my journey alive in tech today.
- Ope SoladoyeContent Marketing BootcampMy transformation began when I applied for the bootcamp. Before I even completed it, a recruiter contacted me on LinkedIn. My bootcamp case study, the knowledge and the skills I had acquired at the bootcamp helped me to land the job. Treford is truly for everyone.
Projects from Previous Cohort
Success Metrics
Program KPIs
-
💼 Job promotion rate within 6 months:
25%
-
🎉Average skill assessment improvement:
60+ points
-
💸 Salary increase within 12 months:
15% average
-
😍 Alumni referral rate:
40%
Participant Outcomes
-
🔥 Completion rate
90%
-
🥳 Satisfaction score
85%
-
👏🏾 Implement learnings within 30 days
75%
-
🎯 50% achieve measurable ROI improvement
within 90 days
FAQs
You don’t need to be mid-level or senior to join, but you do need existing marketing experience. This program teaches the strategic thinking behind customer lifecycle marketing from the ground up, so it works whether you’re already running campaigns or looking to move into a lifecycle or CRM-focused role.
Five weeks. Four teaching weeks, each built around a stage of building a lifecycle strategy, audit, segmentation, campaigns, and measurement, then a Demo Day in week five where selected strategies get presented and reviewed live.
Week one covers lifecycle audits and customer journey mapping.
Week two covers segmentation and lifecycle strategy.
Week three covers lifecycle campaigns and automation, including onboarding, retention, win-back, and loyalty programs.
Week four covers measurement, optimisation, and real-world execution.
Week five is Demo Day, where participants present their complete strategy for live feedback.
Yes. Every session includes a practical exercise, and you’ll leave with real frameworks and deliverables, a lifecycle audit framework, a segmentation strategy, a full campaign library across six lifecycle stages, and a measurement framework you can apply right away.
Yes, you get a certificate after program requirements have been met and you’ve completed your assessment.
Sessions are demonstrated in Engage, but the focus isn’t on mastering one platform. You’ll learn the principles and decision-making behind lifecycle marketing, so what you learn transfers to any modern CRM.
Through the practical exercise in each session, building toward a complete lifecycle strategy and playbook by the end of the program.
You’ll leave with a complete, practical lifecycle marketing playbook and real frameworks you can point to in interviews or apply directly at work, whether you’re deepening marketing experience you already have or moving into a lifecycle-specific role.
Apply through the link on this page.
$300
First Session Starts
Lock in now — next cohort’s price jumps 50%
First cohort price
Payment Plan
$300
Subsequent Cohort Price