Master Marketing Tech Stacks
Learners Persona
This technical marketing (MarTech) course is designed for mid- to senior-level marketing professionals who are looking to:
- Deepen their expertise in marketing automation
- Strengthen skills in customer lifecycle management
- Enhance tracking and analytics implementation
- Drive better outcomes through campaign ROI optimization
- measure performance with clear reporting and ROI.
It’s a practical, live learning experience built to help you run better campaigns and prove impact with data.
Prerequisites
To get the most out of the program, participants should have:
- 3+ years of hands-on marketing experience
- Foundational understanding of digital marketing principles
- Access to marketing tools (free versions are sufficient for practice)
- Computer with a stable internet connection
What you'll learn
How you will learn
100% Virtual Session
Learn through virtual live sessions with industry experts and catch up anytime with recorded sessions.
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Resource Kit
Access job-aid resources like templates, cheat sheets, and toolkits to support your learning beyond the sessions.
Post Program Support
Stay supported even after graduation with career guidance, mentorship, and access to our growing alumni community.
Curriculum
In this topic, you will learn how to design a comprehensive, scalable marketing technology stack with strategic tool integrations and AI-powered automation capabilities.
Learning Outcomes
- Map marketing tools by function (CRM, automation, tracking, communications) to create a cohesive ecosystem
- Design integration workflows that eliminate data silos and ensure seamless data flow between platforms
- Implement AI augmentation using generative AI (e.g. ChatGPT) for content creation, naming conventions, and process optimization
Tools
In this topic, you will learn how to create detailed customer lifecycle maps and implement comprehensive event tracking systems to capture meaningful user behavior data for personalization.
Learning Outcomes
- Design comprehensive lifecycle maps covering all customer journey stages from awareness through retention and advocacy
- Develop tracking plans that capture critical events, user attributes, and behavioral data points
- Implement naming conventions and data taxonomy for consistent, scalable tracking across channels
Tools
In this topic, you will learn how to build sophisticated, behavior-triggered automation campaigns across multiple channels with advanced personalization and fallback logic.
Learning Outcomes
- Create multi-channel automation flows triggered by specific user behaviors and lifecycle events
- Implement personalization strategies using user data, behavioral triggers, and dynamic content
- Design fallback mechanisms and optimization rules to maximize campaign effectiveness across different user segments
Tools
In this topic, you will learn how to implement comprehensive attribution systems and build executive-ready reporting frameworks to measure true campaign ROI and optimize marketing spend allocation.
Learning Outcomes
- Implement attribution models (first-touch, last-touch, linear, time-decay) to accurately measure channel performance
- Build automated reporting systems that track key metrics, conversions, and ROI across all marketing channels
- Create executive dashboards with AI-generated insights and actionable recommendations for budget optimization
Tools
In this topic, you will learn how to leverage behavioral data to create sophisticated user segments and implement predictive analytics for proactive campaign optimization and customer lifetime value maximization.
Learning Outcomes
- Create advanced user segments based on behavioral patterns, engagement levels, and predictive lifetime value
- Implement predictive analytics to identify at-risk customers and high-value prospects for targeted interventions
- Optimize existing campaigns using segment-specific strategies and AI-powered recommendations for improved performance
Tools
In this topic, you will learn how to create standardized processes, documentation, and templates to scale marketing operations efficiently while maintaining quality and consistency across team members.
Learning Outcomes
- Develop comprehensive SOPs for all marketing technology processes, campaign creation, and optimization workflows
- Create reusable campaign templates for common marketing scenarios (onboarding, promotions, retention, NPS)
- Build team training materials and feedback loops to ensure consistent execution and continuous improvement
Tools
Where our Facilitators work
Learn live with industry experts
Chiedozie Ike
Lifecycle Marketing Expert
Precious Dahunsi
Product Marketing Expert for SaaS Products
Princewill Akuma
Marketing Leader
Ebuka Chidube
Growth and Digital Marketing Expert
Bukayo Ewuoso
Performance Marketing Expert
Oluwole Adeosun
Performance Marketing Expert
Oluwapelumi Oyetimehin
Marketing Leader
Olumide Adaramoye
Lifecycle Marketing Expert
Everest Nwaigwe
Data Driven Marketing Expert
Seun Adeola
Growth Leader & Operator
Key Stats
Related Jobs
Access vetted top-paying jobs as a Treford Alumni
Alumni Reviews
Projects from Previous Cohort
Success Metrics
Program KPIs
-
💼 Job promotion rate within 6 months:
25%
-
🎉Average skill assessment improvement:
60+ points
-
💸 Salary increase within 12 months:
15% average
-
😍 Alumni referral rate:
40%
Participant Outcomes
-
🔥 Completion rate
90%
-
🥳 Satisfaction score
85%
-
👏🏾 Implement learnings within 30 days
75%
-
🎯 50% achieve measurable ROI improvement
within 90 days
FAQs
This course is designed for marketing professionals who want to deepen their expertise in paid advertising, analytics, and campaign optimization to drive measurable business results.
Technical marketing combines marketing skills with technical know-how to plan, execute, and analyze digital campaigns. It often involves working with tools like analytics platforms, tag managers, automation software, to help businesses reach the right audience and measure results effectively
The program runs for 6 weeks, with weekly 2-hour live sessions plus engaging, hands-on projects to solidify your skills.
You’ll learn tools like Google Analytics, Google Tag Manager, marketing automation platforms,, and ad platforms like Google Ads and Meta Ads.
You’ll master everything from building MarTech stacks and customer journey mapping to advanced segmentation, multi-channel automation, ROI measurement, and scaling marketing operations efficiently.
Yes. Graduates receive the “Advanced MarTech & Lifecycle Mastery” certificate plus a portfolio showcasing your expertise to employers and industry peers.
Through weekly hands-on projects (70%), peer reviews (20%), and knowledge checks (10%). To earn your certificate, you must complete all deliverables, present a final case study, and pass the comprehensive assessment with at least 80%.
You’ll benefit from weekly office hours, a private Slack community, access to templates and guides, and a post-program follow-up to help you implement what you’ve learned.
Participants often see significant career gains, with many reporting promotions, a 15% average salary increase within a year, and powerful new skills that boost their value and confidence in technical marketing roles.
Companies benefit from improved marketing efficiency, better attribution and ROI insights, and the ability to launch scalable, personalized campaigns that drive measurable business outcomes.
Simply visit our website, secure your spot in the next cohort, and take the next step toward becoming an advanced MarTech leader.
You can reach out to the team via [email protected] or drop message via WhatsApp
First Session Starts
- Pay in Full, Save ₦50k